WOW
To succeed in today’s retail environment you can’t be ordinary – you have to WOW your customers. We have shared with you our WOW approach to customer service, now we will share with you our WOW store design. The Vino 100 store design is a beautiful example of "form following function." In a Vino 100 store the wine is the star, with each wine showcased on its own pedestal and described with our unique Wine Barometer™. When you look at our stores they feel different from other wine stores. Vino 100 stores are warm and inviting; the ambiance encourages customers to browse, explore and learn. Our store design makes it easy for store owners to maintain stores that look good. By their very “form” and design, visual merchandising displays can be attractively created with minimal effort. In addition, our store design and merchandising system allow you to run the store with few personnel.

SIMPLICITY
The hardest parts of running a retail business are the people and the inventory. We choose to franchise because we believe that smart, local store owners will ensure better Vino 100 experiences for the customers than Corporate Store Managers. Vino 100's inventory offers simplicity and risk reduction. Think about our wine inventory . it comes in a square box, it gets better with age, usually goes up in price and you don't need a lot of it! We don't have to worry about new technology, change of seasons, fashion trends, off-shore price cutting or waste. This simple inventory, along with our superb computer systems, allows you to spend your time grooming your staff and developing relationships with your customers. Vino 100's simple operation and inventory management makes it easier for you to expand and open additional stores. Also, we want you to enjoy all aspects of owning a wine store.including having the freedom to take wonderful wine-buying trips knowing you can visually track your sales and manage your inventory on your laptop as you travel anywhere in the world!